If you build it right, they will come


Bold UX is the dicipline of creating best of breed products in any development organization.  Every product has users.  The interface and how the user interacts with your products is the key to creating loyal customers.  Having a robust feature set is great, but if the user can’t figure out how to use them all that hard work is wasted, revenue is lost, and the user ultimately gets frustrated and leaves.

If done right user centered design is the most cost effective, highest return on investment, activity you can do within your development organization.  Whether you are doing waterfall or agile development, user centered design practices will get you better products to your customers faster and with a greater degree of success.

BoldUX is a site dedicated to sharing user experience best practices, product development strategies, and to show off my hard work.  If you like what you see and want to learn more, feel free to drop me a line.